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We are getting ready to sell your home, and the most important question comes up...
Kelly, how much do you think we can get for our home?
There is a lot that goes into what your estimated profit will be from your home sale (also know as your estimated net)
How much to do you still owe the mortgage company?
How do you pay for your property taxes? From an escrow account, or, do you write a check to the county each year?
Are you finacning any repairs or upgrades?
Etc.
I would love to tell you that you can profit $4,000,000 from the sale of your home.
However, what if your home is only worth $150,000 on the market.
What if you owe more than your home is worth?
So, we have to strategically price your home. Once upon a time, many sellers used to price their home sky-high, and then come down to a mutually agreed sales price. However, times have changed.
You have to remember... BUYERS CAN ONLY AFFORD WHAT THEY CAN AFFORD! You have three options for pricing your home: higher than market value, at market value, or lower than market value.
Pricing Higher Than Market Value
- It will most likely sit on the market.
- The longer it sits, the less desirable.
- Buyers see this as “taking advantage”…
- Buyer may possibly offer lower than what you wanted because they will think you are desperate.
- Possibly more buyer favorable terms in contract.
Pricing At Market Value
- Buyers will understand where you got the price because they can see the facts.
- Buyers could think this is a good value.
- Buyers possibly will offer around this price.
- Possibly a mix of favorable terms for buyer and seller.
Less Than Market Value
- Highest buyer interest, because the lower you go in price, the more buyers are able to qualify.
- Possible multiple offer situation.
- Possibly more favorable seller terms in contract.
At the end of the day, you want you want your home to sell… that’s why you are putting it on the market. I can give you the facts, and my advice (if you choose me as your REALTOR) to price your home.
What the home is priced for is ultimately up to you. It’s your home!
However, pricing smart from the beginning based on the current market, can add up to big results!
Kelly Raulston
“Reliable and Ready” REALTOR® since 2016. I was born in Monroeville, Pennsylvania, but was raised in Texas since 1997. When I found out we were moving to Plano, Texas, I remember looking forward to riding a horse to school and a brand-new pair of cowboy boots! Growing up in Plano prepared me to be competitive, quick, and to have a strong work ethic.
I graduated from Stephen F. Austin State University in Nacogdoches, Texas. Axe’em Jacks! That is where my love for East Texas began. The nature, warm smiles, football games, and community values can't be beat! I graduated summa cum laude with a degree in Interdisciplinary Studies. I was a middle school math teacher in Tyler, Texas. I met my husband, Travis, in Sunday school, and we have been married since September 2016.
I love being a REALTOR® in East Texas! Relationships are genuine, the area is beautiful, and the market is rockin’! I am an involved REALTOR® to better the community. Some of the organizations I am involved with are: The Professional Development Committee, Texas Real Estate Political Action Committee, and Tyler Educational Networking Group. Some awards I have won were “The Hustle Award” in 2016, and “Rookie of the Year” in 2017.
When I am not working with my clients, I like to spend quality time with my friends and family doing the following: running, target practice, read and participate in book club, and playing with my dachshund Greta.
