By 
Take Advantage of the New Year Appeal
• Fresh Start Messaging: Highlight your home as a place for new beginnings. Use phrases like “Start the year in your dream home” in your marketing.
• Declutter and Stage: A clean, organized, and decluttered home aligns with the “fresh start” mindset buyers often have at the start of the year.
Optimize Curb Appeal in Winter
• Seasonal Decor: Keep holiday decor minimal and tasteful. Avoid anything too specific to avoid alienating potential buyers.
• Clear Walkways: Ensure driveways, sidewalks, and pathways are clear of snow, ice, or debris for safety and good impressions.
• Exterior Lighting: Since days are shorter, ensure outdoor lighting is warm and inviting.
Make Your Home Cozy and Inviting
• Highlight Winter Comforts: If you have a fireplace, showcase it. Add cozy touches like warm blankets or rugs to make the home feel inviting.
• Temperature Control: Keep the house comfortably warm during showings. A cold house can be off-putting.
Maximize Online Presence
• High-Quality Photos: Use well-lit, professional photos to showcase your home, especially since many buyers browse online first during colder months.
• Virtual Tours: Offer virtual tours for out-of-town buyers who may be unable to visit in person.
Be Flexible with Showings
• With holidays and winter weather, buyers may need flexibility. Accommodating their schedules can make a big difference.
Kelly Raulston
“Reliable and Ready” REALTOR® since 2016. I was born in Monroeville, Pennsylvania, but was raised in Texas since 1997. When I found out we were moving to Plano, Texas, I remember looking forward to riding a horse to school and a brand-new pair of cowboy boots! Growing up in Plano prepared me to be competitive, quick, and to have a strong work ethic.
I graduated from Stephen F. Austin State University in Nacogdoches, Texas. Axe’em Jacks! That is where my love for East Texas began. The nature, warm smiles, football games, and community values can't be beat! I graduated summa cum laude with a degree in Interdisciplinary Studies. I was a middle school math teacher in Tyler, Texas. I met my husband, Travis, in Sunday school, and we have been married since September 2016.
I love being a REALTOR® in East Texas! Relationships are genuine, the area is beautiful, and the market is rockin’! I am an involved REALTOR® to better the community. Some of the organizations I am involved with are: The Professional Development Committee, Texas Real Estate Political Action Committee, and Tyler Educational Networking Group. Some awards I have won were “The Hustle Award” in 2016, and “Rookie of the Year” in 2017.
When I am not working with my clients, I like to spend quality time with my friends and family doing the following: running, target practice, read and participate in book club, and playing with my dachshund Greta.
