Not only do I work with home buyers/sellers, but I also work with commercial landlords/tenants, and commercial buyers/sellers. Yes, I still enjoy going to the grocery store, browsing for gift ideas for friends at stores, and even trying on clothing at the store. Yes, I do have friends who just read some reviews, click on the item, pay, and have it shipped to their door. However, there are online businesses that are going towards the “brick and click” method of business and are discovering that there are customers who STILL want brick and mortar stores.
What is a Brick and Mortar Store?
The term refers to a business that offers products and services to its customers face-to-face in an office or store. Some examples are local grocery stores, clothing stores, banks, etc.
Why Do We Need Brick and Mortar Stores?
There are people out there who want their senses engaged- sight, sound, smell, taste, and touch. Sure, you can use many adjectives to describe your product, but there is nothing like actually physically holding the product. Sometimes the edited photographs and our technology can give a false representation of the color of the item. If you are comparing the product in person, you can determine if the gray is the “right” shade of gray. You have the ability to chose the item in the store you want.
Take Item Home
After the consumer finds the item they want to purchase, after they purchase, they can immediately take them home. No need for waiting for a package, or paying for shipping and handling. No worry about someone stealing your package off the front door.
Yes, I believe we still need human interaction. Especially living in East Texas, east Texans need east Texans. I enjoy walking into a business and seeing people who I actually know. It’s a great time to catch up! I also enjoy meeting new people for the first time. I like to get to know their experiences with the product. Sure, even if it is 5 minutes, that 5 minutes may just make a difference in someone’s day.
As great a some of the user manuals are, or videos on how to use the product, there is nothing like actually being able to talk to someone about the product. You can most likely get your questions answered in the store. This can be done without having to be on hold with a customer service representative, only during the business hours of 8:00-5:00 in Pacific Time; or having to send an email, and wait between 24-36 business hours for a response…if the company even responds.
Not Everyone Is Going to Shop at Brick and Mortar
I understand that I may have more options when shopping online, some of the prices may be lower, and you don’t have to deal with waiting in lines. I also understand that it takes time to shop at the store, and effort to get everything together you need to go to the store. However, I enjoy the experience I have when I am physically at the location. Am I saying that every single conversation I have with a business representative is meaningful, and get the answers I want to my questions? Nope. However, I believe, people need people, east Texans needs to support their local businesses, and continue to shop at brick and mortar businesses!